Hey there,

Ramadan is here, and it has not arrived quietly. As many attempt to slow down, reflect, and create space for stillness this month, conversations have already intensified around Ramadan television and the ways it intersects with our collective values and social norms.

Among the most debated works is the Egyptian television series Sohab Al Ard (People of the Land / Owners of the Land), directed by Peter Mimi and starring Menna Shalaby as the Egyptian doctor Salma Shawky alongside Eyad Nassar as a Palestinian man. The series follows an Egyptian medical relief convoy entering Gaza through the Rafah crossing, positioning itself at the intersection of humanitarian urgency and dramatic storytelling.

Reactions have revealed a deeper discomfort, one rooted in the fragile boundary between documenting war and narrating trauma. For some viewers, the series highlights a painful dissonance, while audiences follow a scripted storyline, Palestinians continue to endure an unfolding reality.
The war is not a distant narrative arc but an open wound, still lived and felt, resisting easy consumption as entertainment.

Warm regards,

Mirna Abdulaal

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In the heart of Cairo, a new creative spirit is stirring. ANŪT Cairo has emerged as a living bridge between Egypt’s ancient craft traditions and modern design sensibilities. Over the past year, ANŪT has breathed fresh life into age-old artisanal techniques by honoring the hands and stories behind each piece, forging close bonds with local makers whose work often goes unseen. Their handcrafted homewares are conversations between past and present, inspired by heritage yet shaped for today’s world. The brand’s launch, set against the grandeur of the Egyptian Museum, signaled its intent to root craft in place and history.

Discover their work here.

Early access for Egyptian Streets’ first ever limited edition merch drop is ending soon! The merch was created in collaboration with four independent Egyptian artists whose work brings everyday Egypt to life in original, meaningful ways. You can now secure a tote, tee, art print or sweater featuring designs by Amira Tanany, Toka El Sayed, Nada Abouelmaati and Seham Sultan.

The Early Access window is currently available for global audiences only. A dedicated Egypt-based launch will follow soon, with local pricing and production being finalized to ensure affordability and availability inside Egypt.

Check out the collection and learn more about the artists here.

Egypt’s restaurant industry is seeing a high rate of closures, with many new establishments shutting down soon after opening. This pattern reflects a global trend of fragile restaurant businesses, but the failure rate in Egypt appears especially steep due to intense competition and narrow profit margins. Industry figures suggest that a significant portion of eateries fail within their first year, and even more close within five years, pointing to challenges in preparation and planning.

A key factor in many closures is poor planning, particularly choosing the wrong location, misunderstanding the local market, and skipping thorough feasibility studies. Restaurants often struggle when owners focus on convenience or prestige rather than strategic factors like rent relative to expected revenue, target customers, or effective marketing.

Read the article here.

Sometimes, the world does not call for sweeping philosophies. Sometimes, it asks for something gentler; a return to softness, to innocence, and to the wisdom of the heart. In this book, Charlie Mackesy reunites us with four unlikely companions as they wander once more through the wild. They are not certain where they are headed, nor exactly what they seek. What they do know is simpler and far more important: that life can be heavy, that love makes it lighter, and that cake, more often than not, helps. As shadows gather and storms roll in, the boy must remember the truths that carry him through the dark, the kind that are easy to forget and essential to hold close.

Read more here.

Two powerhouses —Tamer Hosny and Saint Levant — come together in a new duet that feels like a warm hug straight to the soul. Just the kind of energy Ramadan calls for. The music video turns that feeling into a story. Cairo’s Nile glides by with feluccas drifting in the sunset, families laugh and share meals, and everyday moments shine with joy. It’s a celebration of Egyptian-Palestinian friendship and Arab togetherness, a reminder of the beauty of connection in a busy world.

Listen here.

The Ramadan 2026 drama Sohab Al Ard has sparked debate because it tackles the deeply emotional subject of the war in Gaza at a time when the conflict’s aftermath is still fresh for many viewers. While some praise the series for its attempt to portray the humanitarian reality and bonds formed amid hardship, others, especially people in Gaza, say revisiting scenes of bombardment and destruction on screen can reopen wounds and feel overwhelming rather than educational. For them, watching a dramatized version of events that have only been lived recently is not just entertainment but a painful reminder of ongoing trauma.

Watch it here.

As Ramadan approaches in Egypt, thirst often hits harder than hunger after a long fast, and there’s no shortage of traditional drinks that Egyptians turn to when it’s time to break the day’s fast. These refreshing beverages range from sweet and comforting to tangy and energizing, and they play a big role in iftar tables across the country.

Find out more here.

If you’re looking for a reason to make April unforgettable, don’t miss Shakira’s live concert at the Pyramids of Giza on April 7, 2026. After nearly two decades, the global pop icon is returning to this legendary stage as part of her Las Mujeres Ya No Lloran World Tour, bringing her greatest hits and high-energy performance to one of the world’s most iconic backdrops.

Find out more here.

Football in Saudi Arabia transcends mere sport, functioning as a cultural language and unifying social force, while also serving as a strategic economic and diplomatic tool that supports broader national goals. 

Under Vision 2030, football sits at the intersection of society, entertainment, and tourism, helping reshape how the Kingdom is perceived domestically and abroad through expanded sports infrastructure, international events, and global talent engagement. 

Read more here.